I have sensitive fair skin and have tried a plethora of facial cleanser products. I love the Saiya face wash as, unlike with many of the creams and oils, you use water to cleanse which always leaves my face feeling fresh and invigorated. It removes my eye make up easily (I wear quite a bit) and does not sting my eyes. It does not dry my skin out like soap does and feels very gentle. Lasts quite a bit as you only need 2-3 pumps of the gel to wash make-up off. I continue to buy this product, as, frankly, I am yet to find a rival! Not cheap though!